Leadership

XENA UGRINSKY

CEO GenreX Consulting A strategy consultancy specializing in Business Optimization through Data

Ms. Ugrinsky frequently speaks on topics related to the application of advanced analytics to systems modernization and business transformation. She provides strategy and client advisory related to implementing advanced analytics maturity in support of solving business issues for finance, operations, sales, and marketing.

Prior to founding GenreX, Ms. Ugrinsky was a Senior Vice President of Analytics, Cloud, and Strategy in the Civil Commercial Group at Booz Allen Hamilton. In that role, she was part of the leadership team that led Booz Allen’s efforts defining a commercial strategy that translated offerings and services provided in the federal and civil markets to the commercial market.

Prior to joining Booz Allen Hamilton, Ms. Ugrinsky was a partner at KPMG’s US Advisory practice. She built the national Enterprise Performance Management and Analytics practice in North America and subsequently served as the global Chief Technology Officer for the KPMG Global EPM Group, and was part of a KPMG’s firm-wide foundational innovation initiative around Data and Analytics/Big Data.

Her areas of expertise include:

  • Advanced Analytics and applied Data Science
  • Technology Strategy
  • Enterprise Performance Management
  • Cloud Adoption
  • Operational Risk

She is currently authoring a book on the rise of the Chief Analytics Officer and the implications for Operating Models across the C-Suite. It addresses the overall challenges for organizations as they attempt to embed a data driven approach at the enterprise level. More succinctly, it seeks to answer the questions – What will define the winners in the “Big Data race to competitive advantage”, what should our organization do, and why?

Ms. Ugrinsky has an MBA in Information Systems in Data from New York University Stern School of Business and a Bachelors of Arts in Finance from Hofstra University. She is a Certified Data Scientist from Data Science Central, a Hackett Certified Advisor, and working on certification from Johns Hopkins University in data science. She is also a Board Member of Graham’s Foundation, a non-profit serving the needs of parents of premature infants.